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Tyndale House Publishers and Youth for Christ Announce Breakthrough Outreach Resource featuring Cutting Edge Photography, Downloads, and Social Sharing Tools
A new way to introduce teens and Millennials to Jesus
(Chicago, September 2014)— One third of the millennial generation, ages 18-29, has no religious affiliation, according to Pew Research’s Religious Landscape Survey. It is becoming increasingly more difficult to get their attention in today’s technology driven world, especially when it comes to religion and Jesus’ Word. Tyndale House Publishers and Youth for Christ are releasing The Life, (ISBN 978-1-4143-9636-1; $4.99) - a dynamic, easy-to-read introduction to Jesus’ personal story and His word, presented in 4-color with a magazine feel in September.
Cutting edge photos and inspirational memes have been created from pictures in the Bible (see below). These images can be downloaded from threestorybible.com/TheLife and are tweetable, and also shareable on Instagram, Facebook, Pinterest, and other sites.
“The book has a social media component that helps set it apart from other outreach resources,” said Blaine Smith, Associate Publisher, Bibles at Tyndale. “We want people to not only read The Life, but to engage with it and share the passages that stand out to them with their friends.
” The Life is a Youth for Christ 3Story ® resource. 3Story is about relationships. It is a way of seeing how relationships with friends and with God can be connected, nurtured, and shared. This, combined with an ever-deepening understanding of God’s Story, enables readers to skillfully show how God’s Story is eminently relevant.
The diagram below illustrates how God’s Story, My Story and Your Story intersect. The more the three stories overlap the deeper fellowship can be, resulting in life-changing, meaningful relationships with each other and with God.
“Our goal is to help immerse readers in the story of Jesus and then get them to think about what it would look like if more of their life story was intertwined with more of God’s story,” explained David Rahn, Senior Vice-President and Chief Ministry Officer for Youth For Christ.
Youth for Christ/USA thrives in locations and in the lives of students who are often in crisis, overshadowed, or overlooked. Today, YFC is reaching some of the most ignored, under-resourced, and unchurched young people in the country. The ministry extends its relational reach to hundreds of thousands of teenagers through over 20,000 staff and volunteers at over 2,000 ministry sites that extend from coast to coast, Alaska, and Hawaii.
Tyndale House Publishers, founded in 1962, is one of the largest privately held Christian publishers of books, Bibles, and digital media in the world. Tyndale is the publisher of many New York Times bestsellers and contributes its dividends and a portion of its profits to the nonprofit Tyndale House Foundation, which makes grants to help meet the physical and spiritual needs of people around the world. Originally founded to publish The Living Bible, a contemporary paraphrase of the Bible that became a global publishing phenomenon, Tyndale now publishes the Holy Bible, New Living Translation (NLT), the translation of choice for millions of people.