Fred 2.0
Mark Sanborn - view author info
Cover: Fred 2.0
Trim Size:
5 x 7.5  
March 2013 

Nine years ago, bestselling author and business consultant Mark Sanborn introduced the world to Fred, his postman, who delivered extraordinary service in simple but remarkable ways. Fred’s story inspired millions. Companies—even, cities—were inspired to turn the ordinary into the extraordinary each day.

Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever. With Fred 2.0, Mark not only revisits the original Fred to gain new insights, but also equips all of us with new strategies to achieve more. You’ll not only be inspired by Fred 2.0, you’ll also have the tools and strategies to aim higher and achieve the extraordinary.
When Mark Sanborn first introduced us to Fred, he challenged us to do our jobs better. Now with Fred 2.0, he inspires us to take our service to the next level.
Harvey Mackay, #1 NYT bestselling author of Swim with the Sharks without Being Eaten Alive

Mark Sanborn has done it again. . . . Fred 2.0 demonstrates you can provide greater service, build better relationships, and create more value. It isn’t just a recipe for finding more satisfaction at work; it’s a blueprint for fixing our global economy.
Michael Hyatt, NYT bestselling author and former CEO of Thomas Nelson Publishers

At Zappos we have been using The Fred Factor for several years to inspire our employees to take ownership of customer service and to use their own experiences to live and deliver wow.
Tony Hsieh, CEO of Inc. and NYT bestselling author of Delivering Happiness

I promise that if you take Mark Sanborn’s advice to heart and begin a more ‘Fred-like’ existence, you will never view yourself the same way again.
John C. Maxwell, Popular speaker and bestselling author of The 21 Irrefutable Laws of Leadership

Fred 2.0 is a book everyone in a service business will want to read and share!
Jennifer M. Griffith, President of Commerce National Bank

The Fred Factor has had a measurable impact on our university employees, and Fred 2.0 is destined to create an even bigger ripple effect. This is a must-read book.
Beth Scheitzach, Manager of organizational development and training at the University of Central Florida